Marketing Research Methods & Environment

Marketing Research Methods& Environment A 1. Marketing research process    ●  Define the problem    ●  Define research objectives    ●  Choose data sources    ● Choose research methods   ● Construct sample   ● Set budget and deadlines   ● Undertake research   ● Analysis and evaluation 2. Secondary data sources Internal External ● Sales figures ● Customer reports ● Cost data ● Competitor information ● Government publications ● Commercial publications 3. Primary field data sources ● Experiments ● Observations ● Interview 4. Surveys ● Key research method to obtain information from large samples. ● Wide range of uses: to ascertain facts, beliefs, opinions, attitudes     ● Various methods to complete surveys are interview, telephones, face to face, postal, online. 5. Advantages & Disadvantages Advantages Disadvantages ● Wide coverage ● Lo